A reporter has found out who is behind the popular Gen Z gossip site Deuxmoi.
People have known for a long time that Deuxmoi, which has 1.5 million followers on Instagram, was likely run by two people. After all, Deuxmoi is French for “two me.” Before the quarantine, the account was a blog about celebrity fashion, but no one knew who was in charge of it.
Deuxmoi has done several interviews without revealing who they are. Most recently, they were on Showtime’s Ziwe, where they refused to say what race they were and said they had no “black friends.”
Journalist Brian Feldman said in his Sub stack that two socialites, Meggie Kempner and Melissa Lovallo, are likely in charge of Deuxmoi based on public information.
Feldman wrote that “Deuxmoi has chosen to tie their individual identities to their work, which is becoming more and more public.”
“I’m all for people telling their own stories, but that doesn’t mean I don’t also think that, at this point, the identity of the person telling that story is newsworthy in and of itself.” Deuxmoi is a well-known figure.”
Feldman put together the puzzle by putting together clues from online activity, social media, and public records. Based on the tone of the posts, most people weren’t surprised to find out that two socialites were behind the account.
Nan Kempner, a famous New York City socialite in the fashion world, is Kempner’s grandmother. Kempner and Lovallo, who used to be models, started Deuxmoi. But according to rumours, Lovallo is the only one running it now.
Hailey Bieber corroborates the identity of DeuxMoi with Instagram like.
She previously admitted to knowing who was behind the celebrity gossip account.
— Pop Crave (@PopCrave) May 22, 2022
According to Popcrave, Hailey Bieber, who had said before that she knew who Deumoix was, confirmed that Kempner and Lovallo were who she thought they were.
So you’re telling me Nan Kempner’s granddaughter is behind Deuxmoi? Best-Dressed List’s Hall of Fame Nan Kempner? Her wardrobe was literally a fucking MET EXHIBIT and her demon seed is on IG playing GOSSIP GIRL crazy lmao pic.twitter.com/zfCkCZKy9t
— Cocolo Minaj (@evilrashida) May 22, 2022
“So you’re saying Nan Kempner’s granddaughter is behind Deuxmoi?” Nan Kempner, are you in the Hall of Fame of the Best-Dressed List? Her clothes were a shambles .Met Exhibit, and her demon seed is on Instagram playing Gossip Girl. Crazy. Lmao,” On Twitter, @evilrashida said
“I really thought Deuxmoi was a 16-year-old girl, not a woman in her 30s,” @amandaskiwi gave a tweet a caption.
Deuxmoi being exposed as two white women is not surprising to me at all. I could just tell by the way how they praise mediocre white men and bash women day in and day out. Two old losers trying to live out their mean girl fantasies 😭😭
— Moe 🧚🏾 (@beammeupmila) May 22, 2022
“The fact that deuxmoi turned out to be two white women doesn’t surprise me at all.” I could tell by the way they always praised average white men and put down women. “Two Old Losers Trying To Live Out Their Mean Girl Dreams,” @beammeupmila wrote in a tweet.
omg why did i just find out that deuxmoi’s identity was revealed??? she looks exactly like i thought she did 💀 ofc it’s run by irrelevant rich white socialites pic.twitter.com/OxbIpA5GHO
— t (@ANTlOVO) May 21, 2022
“Oh My God, Why Did I Just Find Out Who Deuxmoi Is? I was right about how she looked. Of course it’s run by rich, white, irrelevant socialites,” @antlovo wrote on Twitter.
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