What is Grimace? Grimace is a character that shows up in commercials for McDonaldland. He is a big, purple creature with short arms and legs. No one knows what kind of creature he is. He is known for having a slow mind but a positive attitude. The word “duh” comes at the beginning of almost every sentence he says.
What is Grimace?
Worse yet, we have no idea what Grimace is intended to represent. The purple sphere with a friendly face and outstretched arms has long been one of McDonald’s most recognizable icons. His identity has always been a mystery to his followers.
Aside from the present moment, of course. Towards the end of last month, Canadian McDonald’s manager Brian Bates explained the enigma surrounding the Golden Arches, telling CBC News that Grimace “is a gigantic taste bud, but a taste bud nonetheless.”
According to CBS News, Bates was just awarded the title of “excellent manager of the year.” That puts him in the top 10 percent of all Canadian restaurant managers, and there are more than 1,400 of them. Bates explained to the media that Grimace is meant to demonstrate how delicious the cuisine is.
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In a response to PEOPLE, McDonald’s provided some explanation.
The nicest part about Grimace, the spokesperson said, is that “he means different things to different people,” whether that be a taste bud, a milkshake, or just a beloved purple blob. Regardless of his identity, we take pride in the fact that our closest friend brings joy to so many.
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This is not the first time the firm has discussed the issue.
Grimace was once described as “the essence of a milkshake, yet others still say he’s a taste bud” in a 2012 tweet from McDonald’s Corp’s official account. Back in 2014, the account tweeted, “Grimace lore says he is the essence of a milkshake or a taste bud.”
There have been many different Grimace iterations, some of which were included in an episode of The Wacky Adventures of Ronald McDonald from 1999 called “Grimace Island.” Or, alternatively, Uncle O’Grimacey, who brings Shamrock Shakes every March.
It was in 1972 that “Evil Grimace,” the original name for the Grimace expression, was first used. He was the same basic purple form, but with four arms, and he once stole all the cups from McDonaldland so no one could drink milkshakes or Coke in a commercial.
Roy T. Bergold Jr., McDonald’s former vice-president of advertising, told GSR in 2012 that “Evil Grimace” was unwittingly scaring their young consumers because the original Grimace was “scaly, mean-looking, had four limbs, and had no charm whatsoever.”
All he cared about was milkshakes from McDonald’s and spending time with Ronald, so we transformed him into a cuddly, lovable blob with two arms.
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