Google is the leader in search, but don’t forget about Bing. Even though Google is the most popular search engine, Bing SEO and PPC ads can still help a business grow. It will take some work to get the most out of this tool. It would be best if you found the right keywords to determine what people are looking for on Bing.
With Bing Keyword Planner, you can look into Bing’s collection of search questions. At any time, you can see what people are Binging. This information can help you decide how to use SEO or PPC to grow your business in the future.
In this post, We’ll look at how to use Bing Keyword Tool to find topics and build a marketing plan. So You can grow your business.
How To Use Bing Keyword, Research Tool?
Bing is very clear about how important keywords are to it. It says that keywords can help you move up in the rankings. But only if you do them right. Bing Keyword Planner gives you enough information to assemble a good list of keywords. It can help you get started with your search marketing. Let’s talk about How you can use the Bing keyword Research Tool.
Step 1: Brainstorm Keyword Ideas
Just like any other keyword research process, Bing keyword research starts with coming up with ideas. Put yourself in the shoes of your prospects and ask yourself, “What would my ideal customer type into the search box to find what I have?”
For example, if you sell running shoes, your potential customers will probably use terms like “buy running shoes” or “comfortable running shoes” when they look. Please make a list of buzzwords, then type them into Bing to see what comes up.
List the terms that your rivals are doing well for. Let’s say, for example, that a partner blog ranks for “best running shoes” while a shoe store ranks for “buy running shoes.” The last one should be on your shortlist because it is essential to your business.
Scroll to the end of the page. You will see some searches that are similar. These words and sentences show what people are looking for. Pick up and add these words to your list. Do the same thing with all the themes you came up with and make a long list. Step 2 comes after the list is finished.
Step 2: Go To The Bing Keyword Tool
Go to the page for Microsoft Ads. To use Bing’s website tools, you must sign up for a Microsoft account or sign in. Once you’ve signed up or logged in, click the tools link in the page’s top ribbon to find the keyword generator. Just click it.
The Bing Keyword Planner Page will come up. Click the button that says “Search for new keywords.”
Just For your convenience, we have divided this part into chunks:
- Go to the Microsoft Ads page.
- Sign up for a Microsoft account or sign in if you already have one.
- Click on the “Tools” link in the top ribbon of the page.
- Locate and click on the keyword generator tool.
- The Bing Keyword Planner page will appear.
- Click on the button that says “Search for new keywords.”
Step 3: Finding Keywords
When you click “Search for new keywords,” you’ll see a drop-down choice with a few boxes. Product or service will be written on one of these boxes. Here is where you should put your main keywords. Type in all of your main terms and put a comma between each one.
You can also copy and paste the URL of a landing page into the box below the keywords box if you want to pull terms from that page. Since we’re working on the usual way to do keyword research, let’s put the other idea on hold for now.
Once you’ve put in some buzzwords, you can scroll down to see a bunch of filters. Choose the area you want to reach, the language you want to go people in, the time frame you want the data for, and whether you only wish to data from Bing or partner sites as well.
Lastly, click the Get Suggestions button. The tool will then list keywords with columns for search volume, competition, and cost-per-click.
Step 4: Selection Of Keywords
Once you have keyword data, your first thought might be to look for terms with low competition and many searches. In an ideal world, they would be easy to find, and you would have the best choices. But this world isn’t perfect. Because of this, it can sometimes be hard to find them.
So, what should you do if you can’t find any of these perfect keywords? It’s fine to choose keywords with low search traffic and low competition. Remember that the keywords info from the Bing Keywords Planner is for Bing Ads, not for organic results, but it can also be helpful for SEO. In the next section of this post, we’ll talk about the differences between Bing keyword planner and the Google trends.
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What Is The Difference Between Google Trends And Bing Keyword Planner?
Google Trends and Bing Keyword Planner can be used to study topics and track their popularity over time. But the two tools are not the same in some important ways.
Google Trends: Google Trends is a free tool that can track how popular specific terms and topics are on Google Search, YouTube, and Google News, among other places. It also gives information about searches that are similar, which can help you find new possibilities.
Bing Keyword Planner: Bing Keyword Planner is a paid tool that helps businesses find essential keywords for their target audience and keep track of them. It gives information about the number of searches, the competition, and the cost-per-click (CPC) for a wide range of terms.
| Feature | Google Trends | Bing Keyword Planner |
|---|---|---|
| Cost | Free | Paid |
| Data sources | Google Search, YouTube, Google News | Bing Search only |
| Data types | Search volume, related searches, trends over time | Search volume, competition, CPC |
| Audience | Anyone | Businesses only |
Should You Use Google Trends Or Bing Keyword Planner?
Your wants and budget will determine which tool is best for you. Google Trends is a good choice if you are starting or want a free tool. Bing Keyword Planner is better for businesses that want more specific data and information.
Here are some more tips for using Google Trends and Bing Keyword Planner:
- Use both: Together, Google Trends and Bing Term Planner can give you a full picture of how popular a term is.
- Be specific: Be as detailed as possible when looking for keywords. This will help you find keywords that are relevant to your target group and have a low amount of competition.
- Track your progress: You should track how your keywords are doing over time to see how they are doing. This will help you determine which keywords are working well and which need to be changed.
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