In this blog article, it is revealed that Dietrich Mateschitz, the owner of the energy drink company Red Bull and founder of the racing team Red Bull Formula One, has died. Mateschitz was 78 years old.
Dietrich Mateschitz, an Austrian billionaire who helped start the energy drink company Red Bull and started and owned the Red Bull Formula One racing team, has passed away. He was 78.
Officials from the Red Bull racing team told people at the US Grand Prix in Austin, Texas, on Saturday that Mateschitz had died. No one knew right away where he died or what killed him.
Mohammed Ben Sulayem, the head of the FIA, said that Mateschitz was “a towering figure in motorsport.” “At this time, everyone in the FIA family is thinking of his family, and he will be missed very much.”
Mateschitz became famous as the public face of Red Bull, an Austrian-Thai company that says it sold nearly 10 billion cans of its drink with caffeine and taurine in 172 countries around the world last year.
Mateschitz not only helped make the energy drink popular all over the world, but he also built an empire around the brand in sports, media, real estate, and food.
As Red Bull became more successful, he put a lot more money into sports, especially motorsports and extreme sports. Red Bull now runs football clubs, ice hockey teams, and F1 racing teams. Red Bull also has contracts with hundreds of athletes in different sports and a strong driver development program to help racers get to the top level.
Max Verstappen, who won his second straight F1 title two weeks ago, said, “It’s hard news for everyone because of what he’s meant for Red Bull, the sport, and especially for me.”
Verstappen will try to tie Michael Schumacher and Sebastian Vettel for the F1 record of 13 wins in a season on Sunday at Circuit of the Americas. He will also try to win the constructors championship for Red Bull.
“It’s really hard because of what he’s done for me, my career so far, and my life in general,” Verstappen said. “There is still a race to go, and tomorrow we will try to make him proud.”
In 1984, Mateschitz and Thai investor Chaleo Yoovidhya started the company. Mateschitz saw that there was a chance to sell Krating Daeng, another energy drink made by Chaleo, to people in the West. Red Bull says that Mateschitz worked on the formula for three years before the new version of the drink came out in his home country of Austria in 1987 with a new name.
Under Mateschitz’s leadership, Red Bull’s market share grew quickly, first in Europe and then in the United States. This was helped by marketing campaigns that pushed the drink’s supposedly energizing effects and by sponsorship deals in motorsports, soccer, extreme sports, and the music business.
The Red Bull Racing team has done well in Formula 1. In 2010, 2011, 2012, and 2013, the team won the constructors’ championship, and German driver Sebastian Vettel won four driver’s championships in a row while he was on the team.
Verstappen began in Red Bull’s driver development program. In 2015, when he joined the junior Toro Rosso team, he became the youngest driver in F1 history to start a grand Prix. Now, the Dutchman is the best driver in the world.
“So many of us owe him a lot of gratitude for the chances he’s given us, the vision he had, his strong character, and the fact that he was never afraid to follow his dreams and go after them. He did that here in F1, showing that one person can make a difference “Christian Horner, who is in charge of the Red Bull team, told Sky Sports F1.
Horner added, “We’re just very thankful for everything he’s done and everything he’s done to help us over the years.” “So many drivers, team members, and other people in this pit lane owe him so much. He was very proud of the team and of everything we had done and were doing. He has been a strong supporter of everything we do and the backbone of everything we do.”
Red Bull runs soccer teams in the top leagues in Austria, Germany, Brazil, and the U.S. In 2005, the company bought the Austrian club SV Austria Salzburg and changed its name to Red Bull Salzburg, and gave it the colors of the company.
It did the same thing in Germany, where it bought SSV Markranstadt in 2009, renamed it RasenBallsport Leipzig, and paid for its steady rise through the leagues until it reached the Bundesliga in 2016.
Due to rules in the German league, the company couldn’t call the team Red Bull Leipzig. Instead, the team is called RasenBallsport, which means “grass ball sport Leipzig” in German, but the club just calls itself RB Leipzig.
Mateschitz made news for his populist ideas as well. He had previously said bad things about how Angela Merkel handled the refugee crisis in 2015 and 2016. Red Bull Media House GmbH owns the Austrian TV station Servus, which is known for putting out right-wing views that are controversial.
At the end of 2004, Mateschitz bought the Jaguar Racing team from Ford. For the 2005 season, he changed the name of the team to Red Bull. Later that same year, he also bought Minardi and changed its name to Toro Rosso. He used it as a feeder team for Red Bull, which was a smart move.
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