Senate Majority Leader Chuck Schumer has asked the Food and Drug Administration to look into an energy drink made by YouTube stars Logan Paul and KSI that has a”eye-popping” level of caffeine and appears to target children in its social media marketing.
PRIME Energy has 200 milligrams of caffeine, which is equal to more than two cups of coffee, about six Coca-Cola cans, or 2.5 cans of Red Bull.
Here is a tweet about the FDA asking to investigate Logan Paul Drink. You can see below:
FDA asked to investigate Logan Paul and KSI’s energy drink PRIME due to concerns that each drink packs the same amount of caffeine as 6 Coke cans #DramaAlert pic.twitter.com/lmy81ZhX2X
— DramaAlert (@DramaAlert) July 9, 2023
“Two-hundred milligrams is a lot for a child,” said Dr. Ran Goldman, a pediatrician and professor of pediatrics at the University of British Columbia. Caffeine should be avoided by youngsters, according to Goldman and other pediatric nutrition experts.
According to Chenin Nickel, an assistant professor in the Department of Nutrition at the University of Nevada, Reno, even a small amount of caffeine might produce anxiety, jitters, decreased appetite, or an increase in heart rate or blood pressure in children.
“If kids drink too much, it is actually possible to overdose on caffeine,” Nickel said. “It is a stimulant that affects the central nervous system, so if kids overdose on caffeine, that can result in seizures, abnormal heart rhythms, coma and even de@th.”
Last year, Paul and KSI developed the PRIME beverage brand. Its initial product, PRIME Hydration, is a caffeine-free sports drink. PRIME Energy, on the other hand, debuted in January and contains nearly the same amount of caffeine as some other popular energy drinks, such as 5-hour Energy and Ghost, but far more than Monster or Red Bull.
“Kids see it on their phones or as they scroll, and they actually need it and the problem here is that this product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, this product has one true target market: children under the age of 18,” said Schumer, D-N.Y.
If you want to learn more about Logan Paul. Please see the following link:
How Much Caffeine Is There?
- Prime Energy – 200mg (355ml can)
- Red Bull – 80mg (250ml)
- Monster – 160mg (473ml)
- Coca Cola original – 32mg (330ml)
- Brewed coffee – 135mg (235ml)
- Black tea – 30-50mg (235ml)
Prime Energy contains almost the same amount of caffeine as several other popular energy beverages.
The PRIME website and PRIME Energy label both warn that the drink is not recommended for children under age 18, people sensitive to caffeine, pregnant women or women who are nursing.
“As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers,” PRIME’s representatives said.
Many energy drinks are classified as dietary supplements in the United States, which means that corporations can manufacture and sell them without alerting the FDA. As a result, the beverages are tough to regulate, however the FDA can still limit chemicals that pose a “significant or unreasonable risk of illness or injury” or mandate label modifications.
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