Caitlin Clark is a college basketball player who has been with the Iowa Hawkeyes since 2020 when her career began. Since starting her career in 2020, she has earned various honors in the 2023 season for her on-court performance. She is currently 22 years old and only recently turned 22, as she was born on January 22nd, 2002.
Caitlin Clark’s net worth in 2024 is expected to reach $5 million by the end of the year, while her current net worth is around USD 4.5 million.
To learn more about Caitlin Clark, an American collegiate basketball player, see the information provided below.
Caitlin Clark Net Worth in 2024
Caitlin Clark’s NIL deals are worth around $5 million. The rising superstar has multiple active social media platforms, which plays a significant role in the NIL projection. She has 861,000 followers in total, with 893K of them on her Instagram account.
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Caitlin Clark’s NIL deals place her sixth among women in basketball. Miami Hurricanes guards Haley Cavinder and Hanna Cavinder are ranked first and second, respectively, with Angel Reese coming in third. The Iowa guard has endorsement partnerships with Nike, Gatorade, State Farm, Buick, Topps, and others.
She is ranked 52nd out of all college athletes. Bronny James takes the top slot on the list, with a staggering NIL value of $7.2 million.
Clark’s most recent NIL contract involved 10,000 small businesses. The Hawkeyes standout starred in a commercial for the effort shortly before March Madness began. The commercial features Caleb Love, a North Carolina guard.
Aside from this ad, Clark has signed numerous other contracts. Most notably, the basketball sensation agreed to a contract with Nike and Buick. While the terms of her agreements with these corporations have not been publicized, they are most certainly quite lucrative.
Before the NCAA Tournament, Clark’s NIL prediction was roughly $152,000. This increased significantly following her deep tournament run and unprecedented performances. While she was unable to lead her team to the national championship, Clark scored 30 points in the final and gave her everything to win it.
Caitlin Clark Income Source
| Major Deals | Nike, Bose, Buick, Hy-Vee, Topps, Shoot-A-Way, Goldman Sachs, State Farm |
|---|---|
| Estimated Total Earnings | Upwards of $3 million, with potential to reach even higher |
| Valuation | On3 NIL valuation of $750,000, projected to exceed $1 million |
| Impact | Clark’s marketability and popularity make her a highly sought-after athlete for partnerships, contributing significantly to her income |
| NCAA Athlete | Clark earns through scholarships and potentially other athletic benefits permitted by the university |
| Professional Opportunities | After college, Clark’s talent and marketability could lead to lucrative contracts in professional leagues like the WNBA |
| Social Media | With over 1 million followers, Clark has the potential to generate income through sponsored content, brand collaborations, and other social media monetization strategies |
| Public Appearances | As her fame grows, Clark may receive fees for speaking engagements, appearances at events, and other public engagements |
College Career and Earnings
Clark started her college career in 2020 and immediately made an impact on the Iowa Hawkeyes. She led the nation in scoring as a freshman with 26.6 points per game and also averaged 7.1 assists and 5.9 rebounds. She was named the Big Ten Freshman of the Year and a consensus All-American.
She also broke several records, including the most points in a single game by an Iowa player (39) and the most points in a single season by a freshman in NCAA history (799). As a college athlete, Clark does not receive a salary, but she does benefit from a full scholarship that covers her tuition, fees, room and board, and other expenses.
According to the University of Iowa, the estimated cost of attendance for an in-state student in 2020–2021 was $24,930. Assuming a 3% annual increase, the cost of attendance for Clark in 2024 would be $27,813. However, Clark also has the opportunity to earn money from her name, image, and likeness (NIL) rights, thanks to the new NCAA rules that took effect in 2021.
These rules allow college athletes to sign endorsement deals, sell merchandise, and monetize their social media platforms, as long as they do not conflict with their school’s policies or NCAA regulations.
She also has a YouTube channel, where she posts vlogs, Q&A sessions, and basketball tips. She has partnered with several brands, such as Nike, Gatorade, and Panini, to promote their products and services. She also sells her merchandise, such as T-shirts, hoodies, and posters, on her website.
According to Forbes, the average annual income for a college athlete with NIL deals in 2021 was $25,000. However, Clark is far from average, as she is one of the most popular and marketable players in the country.
Therefore, it is reasonable to assume that she earns more than the average. Based on her social media engagement, brand value, and fan base, we estimate that Clark earns around $100,000 per year from her NIL deals. Therefore, the total income for Clark in 2024 from her college career and NIL deals would be $127,813.
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