After it was discovered that TikTok submitted a trademark registration for “TikTok Music,” it is possible that the firm is creating a competitor to Spotify and Apple Music.
The immensely successful short-form video platform TikTok has grown to be one of the social media’s largest effects, leading apps like Instagram to shift their emphasis to video content.
The app has helped countless songs and artists go viral, and as music has always been a key component of the platform’s content, it is now one of the primary methods that many musicians advertise their work.
Now, it appears like TikTok is getting ready to enter the market for music streaming. Business Insider reports that ByteDance submitted a trademark application to the US Patent and Trademark Office in May for the name “TikTok Music.”
According to reports, this expression is used to describe a wide variety of products and services, “including a mobile app that would allow users to “buy, play, share, download music, songs, albums, lyrics.
It has come to light that TikTok registered a trademark for “TikTok Music,” raising the possibility that the company is developing a rival to Spotify and Apple Music.
One of social media’s biggest benefits has been the wildly popular short-form video site TikTok, which has prompted apps like Instagram to prioritize video content.
Since music has always been an important part of the platform’s content, the app has assisted innumerable songs and artists in going viral, and it is now one of the main ways that many musicians promote their work.
TikTok now seems to be preparing to join the market for music streaming. According to Business Insider, ByteDance applied for the trademark “TikTok Music” with the US Patent and Trademark Office in May.
Various items and services, including a mobile app that would enable users to “purchase, play, share, download music, songs, albums, and lyrics,” are said to be described using this phrase, according to sources.
Is TikTok readying a serious rival for Apple Music and Spotify?
TikTok’s parent firm, Byte Dance, filed a trademark application for a product called “TikTok Music.” The trademark was filed in May and includes “a variety of goods and services,” such as “a mobile app that would allow users to purchase, play, share, and download music, songs, albums, and lyrics.” Business Insider noticed the trademark.
There is still no formal indication that Tik Tok is preparing an assault on the top music streaming services, despite the fact that major internet businesses often file patent applications. It doesn’t seem impossible, though, when you take into account the fact that 75% of TikTok users claim to find new musicians on the app.
Spotify and other services could face fierce competition from TikTok. According to reports, the Chinese social media giant is the first non-Facebook app to have received more than 3 billion downloads worldwide. Some record labels even plan their releases around popular TikTok videos because they have the power to skyrocket sales.
If TikTok Music ever starts, it may offer a free, ad-supported tier, similar to Spotify, as ByteDance appears to define the app in the patent as giving “advertising services.” We’ll have to wait and see once more. Any launch could take some time, and it won’t always be easy to create such an app.
TikTok generated about $4 billion in income in 2021, primarily from advertising, and is expected to exceed rivals like Twitter and Snapchat this year by reaching $12 billion in sales. The FCC, a US regulator, has also taken notice of it and recently urged Facebook and Google to outlaw TikTok. We’re eager to watch how things progress.