Ryan Reynolds is enjoying his passion for ’80s nostalgia, and it’s incredible. With a series of sponsored content videos on his Maximum Effort Channel, Reynolds is rebooting Alf, the hairy brown alien from the eponymous sci-fi comedy from the 1980s. In a video montage released on Monday, the “Deadpool” star teased some of the otherworldly hilarity. You can see a tweet below:
— Ryan Reynolds (@VancityReynolds) July 24, 2023
In the film, Alf and his human companion Eric can be seen discussing and using a variety of items, including mobile network operator Mint Mobile, doorbell camera company Ring, and television streamer Fubo.
The Maximum Effort Channel, which debuted in June as part of a collaboration with Fubo, has purchased the rights to the “Alf” sitcom and will integrate branded parts called “Maximum Moments” into reruns of the original series. The channel can also be viewed on platforms such as Amazon Freevee and Tubi.
“We love taking risks and blurring the lines between shows and sponsorship because we believe both can be equally entertaining,” Reynolds said in a statement to The Hollywood Reporter and Entertainment Weekly. “Besides my irrational love of Alf growing up, one of the reasons we licensed this show was precisely because (‘Alf’ co-creator) Paul (Fusco), Shout! Studios and our intrepid brand partners wanted to plot with us to bring Alf back to life.”
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“Alf” aired from September 22, 1986, to March 24, 1990, and starred Max Wright, Anne Schedeen, Andrea Elson, and Fusco as Alf. In 1987, the series won the People’s Choice Award for best new TV comedy program. The rebooted “series” lands on July 29. If you want to read more related news, you can visit our website The Current Online.