How to Select a Content Writer for Your Blog

Choosing a new employee for your business is always stressful. However, for all blog owners, having several professional writers can be a game-changer. A good specialist will help you grow a larger audience, build a loyal fanbase, and communicate all your needs clearly and professionally. So, you get to save some time yourself and receive greater results in the end. It seems like a win-win situation. However, choosing the right specialists can become a challenge. Content writers come in a great variety while their services have very different price ranges. So, how do you choose one professional that is perfect for the task you have in mind? Well, by searching, of course. Here are some tips on how to select a perfect content writer for your blog. Use them as your guide next time you open a freelance platform.


The number one thing you have to research about your future writers is their work experience. See how long they have been in this profession. Look at their previous works. Notice whether they have worked in the same niche or style that you expect from your writers.

Different writing styles require different skill sets. Writers learn to be more nuanced and professional in delivering texts for certain purposes. The same goes for business niches. It’s better when your future writer already knows the jargon and specifics of your field. Hence, they will spend less time on research and learning and more on writing and developing new ideas. For example, if you go to unemployed professors, you expect them to do great work with academic writing. However, how they will manage a selling text remains an open question. Nevertheless, a proper service review will help to figure everything out.

Overall, the portfolio alone should tell you almost everything you need to know about the creator. You can hire them as long as you like their style and are satisfied with their work ethics. Everything else can be negotiated further on.


Your budget plays a big role when choosing a content writer. Experience and professional skills come at a cost. Yet, it doesn’t mean you can’t find a good content writer. They come in a huge variety, including different ends of price ranges. Just don’t forget to give your future employees good working conditions and potential raises in the future. In addition, choose the payment methods you feel most comfortable with. For example, you can pay per project or hour. See what methods work best in the type of job you require. Compare the average prices on the market before making the final call.


Your content writer will be responsible for communication with your audience. Surely, you want your representative to show joy and enthusiasm in their texts. However, these are not qualities you can easily require in an employee. First, you should search for a content creator who really loves what they do. Thus, they are already enthusiastic about writing, creating new texts, and developing interesting ideas. Enthusiasm about their job indicates that you will have a responsible and professional writer.

Next, a writer should be interested in your business. They should have some knowledge and be interested in your business. Let’s say you run a travel blog and need a content writer to make things look more professional. Wouldn’t you want a writer with travel experience on their own? Such a person will understand the drive and passion you have for adventures and will be able to deliver them in texts. Hence, a shared enthusiasm for the topic of writing is surely welcomed.


Discuss schedules and deadlines before you are ready to seal the deal. See how many hours per week a writer can dedicate to your work. Is it the same amount you need for the planned tasks? Next, discuss work terms and deadlines. How much work do you expect them to complete in a week? Does it look good to them? All writers work at different speeds. Some are okay with completing long projects on short notice, while others plan things in advance and work at their own pace.

Lastly, discuss the schedule. When are you free to work? Do you want to have in-person or online meetings about work? Can they make it? Do you want them to be on call at all times? Overall, negotiate the working conditions, so they fit both of you. It’s important to be on the same page about small nuances before hiring a content creator.

Build good communication

Finally, hire someone who understands your needs and audience. So speak to them about your business and ideology. Explain the purpose of your blog and what it means to you. Tell who your audience is and what they want. Is your future writer on the same page about everything you are saying here? Do they understand perfectly the task at hand? You need to establish good communication with your writer before offering them a job. Perhaps, offer them a test to see how well they can manage your and your audience’s expectations.

Lisa has been covering Netflix since 2014, and has spent up to 10 years covering the comings and goings of the Streaming library. Currently resides in the United Kingdom. Outer Banks, Ozark, Black, and On My Block, and Stranger Things are among my favourite Netflix series.