Tyla-Simone Crayton, 17, and her mother Monique Crayton, both from Houston, Texas, pitched their Sienna Sauce line on Season 12 of Shark Tank. Sienna Sauce’s three flavors (Sweet, Tangy, and Lemon Pepper) are gluten-free and contain no high fructose corn syrup. They have a perfect consistency: “not as thick as bbq sauce and not as thin as a marinade.”
The Craytons went into the Tank looking for a $100,000 investment in exchange for 10% equity. They were fortunate to pitch in front of guest Shark Kendra Scott, who offered them $100,000 for a 20% stake. Monique and Tyla agreed.
Since the Shark Tank episode aired in February 2021, Sienna Sauces has received 5-star reviews on Amazon, with customers leaving comments such as “Each bottle has its own great flavor.” I will definitely place another order. Excellent flavor for all meats.”
Net Worth of Sienna Sauce
During the pitch, the company was valued at $1 million; after Kendra’s investment, the company was valued at $500,000.
Since then, the company has sold with an estimated annual revenue of $625,000 in 2021.
Shark Tank Sienna Sauce Update
Tyla-Simone Crayton, a sixteen-year-old entrepreneur, pitched her company Sienna Sauce on Shark Tank Season 12. Her company makes and sells “sauce that can go on anything.” Tyla explained that it began as a wing sauce, but customers soon discovered that they could use it on a variety of foods.
After a quick taste test, things got down to business in the tank, with Tyla revealing that Sienna Sauce is currently available in 68 retail stores and online. Sienna Sauce had a lifetime sales total of $255,000, with $171,000 in sales in the previous 12 months.
The enjoyable taste test and strong sales piqued Kendra Scott’s interest, and she offered Tyla $100,000 for a 20% stake in Sienna Sauce. Tyla agreed to the deal after consulting with her mother.
Tyla will most likely be working with Kendra to help expand her online marketing and develop new flavors for Sienna Sauce. Furthermore, Kendra will most likely be able to assist Sienna Sauce in getting into more physical stores.
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What Happened to Sienna Sauce at Shark Tank pitch?
Monique and Tyla-Simone Crayton pitch the Sharks on Sienna Sauce, a “unbiased sauce” that can be used on everything, in Shark Tank episode 14 season 12, looking for Sharks to help grow distribution across the entire country.
Monique and Tyla apply to Shark Tank for $100,000 in exchange for a 10% stake in their $1 million-valued company.
They tell their story and provide samples. Sharks are fond of the sauce. The Sharks are astounded by Tyla’s maturity and financial ability. Tyla and Kendra both adore the sauce. Kendra is a fan of both ladies and sauces.
She claims she can help them and offers $100,000 in exchange for a 20% stake in the company. As Mark, Barbara, Lori, and Kevin rush out, Kendra throws hard. She claims to be the ideal partner, and Tyla accepts the offer and walks away with a deal.
What Happened to Sienna Sauce after Shark Tank?
Tyla left the pitch with a deal, and the deal with Kendra was finalized. Following the initial airdate, the company’s presence on the show, as well as Tyla, has been featured in a number of media interviews.
ABC Entertainment Corporation is also a shareholder, so a deal could be in the works. The company was frequently bombarded with sales, but it handled them well.
Customers can still get the sauce from Amazon, Wegmans in New Jersey and New York, and 19 other independent grocers in Texas, New York, and Ohio. As of December 2021, the company’s annual revenue is $650,000.
Who is the founder of Sienna Sauce?
This company was founded by Tyla-Simone Crayton. Tyla created the sauce when she was eight years old, in 2017, after her favorite wing restaurant closed.
She tried to replicate their sauce but ended up creating something far superior.
When she and her mother left New York City, they started selling wings on Friday nights from their Sienna, Texas home. That happened in 2013, and in 2017 they started bottling and selling the sauce.
She also managed to maintain a 4.0 GPA. Tangy (the original), Lemon Pepper, and Spicy are the three flavors available.
The tangy sauce serves as the foundation for the latter two sauces. Tyla is convinced that Sienna Sauce is more than just wing or BBQ sauce; she claims it tastes great on almost anything.
The sauce costs $10 per bottle. They’re $28.95 for three packs on the company’s website or on Amazon.
Tyla products are also available at a number of Texas-based Spec’s Wines, Spirits, and Finer Foods locations. The product is also available at Wegmans in the New York City area, as well as several independent grocers in Texas, Missouri, and New York.
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