Twitter founder Elon Musk revealed on Sunday that the app’s iconic bird emblem would be replaced with a “X” later that day. Musk had stated that the change will take place on Monday, but he later tweeted that the “Interim X logo goes live later today.”
Musk shared a short video of a flashing “X” on Sunday morning. Later, in a Twitter Spaces audio discussion, he responded “Yes” when asked if the logo would change.
“Yeah, we’re cutting the Twitter logo off the building with blow torches,” he said to an unidentified speaker. By Sunday afternoon, x.com, a domain returned to Musk in 2017 after being abandoned as part of the PayPal merger, had been redirected to Twitter.
The transition from bird imagery to capital letter imagery will be the most significant change since he purchased Twitter for $44 billion last year.
Musk tweeted that the idea of changing the logo to “X” is “To embody the imperfections in us all that make us unique.”
To embody the imperfections in us all that make us unique
— Elon Musk (@elonmusk) July 23, 2023
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote.
Not sure what subtle clues gave it way, but I like the letter X pic.twitter.com/nwB2tEfLr8
— Elon Musk (@elonmusk) July 23, 2023
Twitter CEO Linda Yaccarino said on Sunday that the name move marks a significant shift for the microblogging network, which she says will become a marketplace for “goods, services, and opportunities” powered by artificial intelligence.
“It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression,” the chief tweeted. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
She went on to say, “X will connect us all in ways we’re only just beginning to imagine.”
— Elon Musk (@elonmusk) July 23, 2023
This month, Musk implemented new curfews on his digital town square, prompting criticism that it might drive away more sponsors and erode its cultural clout as a trendsetter.
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The increased tweet-viewing barrier is part of Musk’s $8-per-month membership program, which he launched this year to generate revenue. Since he took over the company, revenue has decreased dramatically, and he has fired off about three-fourths of the workers in order to cut costs and prevent insolvency. Musk appointed Yaccarino, then NBC Universal’s chairman of advertising and partnerships, to lead the platform in May.
Luring advertisers is critical for Musk and Twitter after many fled in the early months of his takeover, fearing brand damage in the ensuing tumult. Advertisers have reduced their expenditure in part due to modifications made by Musk, which have allowed more vile content to grow and insult a larger portion of the platform’s population. Musk stated in late April that advertisers had returned, but he gave no further details.
Twitter will also face competition from Meta’s new app, Threads, which was released earlier this month. It has been viewed as an alternative for people who have become dissatisfied with Twitter.
Threads are being marketed as a text-based counterpart of Meta’s photo-sharing program, Instagram, and the business claims it provides “a new, separate space for real-time updates and public conversations.” Instagram CEO Adam Mosseri stated on Threads that 100 million people signed up in the first five days of its inception.
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