What Are Vector Graphics and How Best to Use Them?


Images do play a major role in any content marketing strategy. But imagine resizing an image that you either downloaded or created yourself. The image gets quite pixelated and looks quite blurry. This is where vector graphics can come up as saviours and help you have clearer images irrespective of which size they are in. We will learn more about vector graphics today and find how to use them.

What Are Vector Graphics?

Vector graphics are the images that are created using points, lines, and shapes and rely upon a mathematical equation to instruct the computer to draw the image. In essence, despite being a two dimensional image, they use layers and textures to provide a 3D appearance and look.

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Vector graphics have been one of the most unique options for creating logos, line art, 3D-like renderings, and animations. In essence, vector graphics are scalable digital art graphics that are created with the coordinates on the screen and then connect them through lines and curves which are called paths.

How Does Vector Graphics Differ From the Raster Images?

The raster images make use of the pixels and vector graphics make use of the mathematical calculations. But, are they interchangeable?

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Image courtesy: PSPrint

The mathematical formula used by the vector graphics makes them resolution independent. They would be able to keep the same quality irrespective of the size of the image. Even when you increase the size of the image by 1000 percent, you would find the image offering you the same degree of clarity. You will not find the image suffering from any sort of blurriness and washing out.

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A raster image on the other hand comes with a specific resolution and increasing the size of the image would turn the image looking extremely pixelated. It will lose sharpness and clarity.

Why Should You Use Vector Graphics?

The prime benefits of using vector graphics lies in the fact that you can resize them without losing quality. You will thus be able to use the same image on a visiting card, a brochure, a poster or even on a hoarding. All the images will look exactly similar in terms of quality – the only difference being the size.

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Yet another advantage that you stand to gain with a vector image is that it does not take much of a space on your computer. The vector images are made of points and not pixels. The computer draws the image when you open the graphic, and thus the saved file size remains quite small.

How to Use Vector Graphics?

The vector graphics are used by graphic designers, illustrators and artists in various use case scenarios. Since they are easy to work on, and save – they have been observed to be used for multiple applications. In fact, you can use the vector graphics created by professionals and make use of them in your day to day needs. You can find the professional quality vector graphics from service providers such as depositphotos.com.

Here Are A Few Examples Of How To Use Vector Graphics:

Digital marketing

Since people use different devices with different sizes and resolutions, the digital marketers need to be flexible in how people can view their web pages. The vector graphics can come quite handy in this situation. The images and icons, and even logos would be quite comprehensible and legible.

Social Media

The images on social media need to have a great tone and aesthetics. The vector graphics and the images created using this method make sure that you have access to a great appearance of your images in terms of social media branding.


Since vector images do not take up much space on the computer, this would be true in the case of blogs as well. If you have a blog which is image centric, and has a lot of images, use of vector graphics should be the preferred option. This will assist you in having your web pages load faster.


E-Commerce is an area where the product images do take an important phase. The vector graphics when used for product images can be helpful on their conversion. The traditional images may look quite bad and use of vector images should indeed be preferred.

How To Embed The Vector Graphics In A Webpage?

If you are looking to use the vector image in your webpage, blog or product listing, you would need to learn how to embed the image or graphics inside the page. Putting it properly inside your site would ensure that you gain the right benefits of the image.

There are two ways that you can make use for embedding the vector graphics in a web page:

  • Add the SVG image with a <img> tag
  • <<inline>> SVG

Here is the best method to embed the vector image into your site:

<img src=”trial.svg” alt=”trial SVG”>

The SVG can also be inserted as a code if the image has not many elements. You can simply open the image using a text editor and then copy paste the content of the image onto the website’s HTML code.

Before We Take Your Leave..

If you want your website, blog or a product image to be clear and have a great quality, you need to ensure that you have used the right type of vector image. It is always advisable to check out the best service providers for creating or finding the high quality vector graphics. Ensure that you have used the best vector graphics resources for achieving one of the excellent options.


Lisa has been covering Netflix since 2014, and has spent up to 10 years covering the comings and goings of the Streaming library. Currently resides in the United Kingdom. Outer Banks, Ozark, Black, and On My Block, and Stranger Things are among my favourite Netflix series.