Gay Rom-Com ‘Bros’ Star Billy Eichner Reacts to ‘Disappointing’ Box Office Opening

Billy Eichner wrote that “straight people, especially in some parts of the country, just didn’t show up” to see his LGBTQ romantic comedy “Bros,” which had a slow start at the box office.

Eichner wrote, produced, and stars in “Bros.” In a thread on his official Twitter, he said he is “very proud” of the movie and talked about sneaking into a sold-out screening in Los Angeles over the weekend.

“Last night, I sneaked into a sold-out theatre in LA that was showing “Bros” and sat in the back. “The audience laughed hysterically from the beginning to the end, erupted into applause at the end, and some people were wiping away tears as they left,” Eichner wrote. “It really was magic. Really. I am Extremely happy with this movie.”

The actor also said that a theatre chain wanted to get rid of the “Bros” trailer because it had “gay content,” but Universal was able to persuade the theatre chain to keep it in the pre-show rotation. Eichner wrote, “America, fuck yeah.”

“Unfortunately, that’s just the way things are in our world,” Eichner said next. “Even though Bros. got great reviews, high Rotten Tomatoes scores, an A CinemaScore, etc., straight people didn’t go see it, especially in some parts of the country. It’s too bad, but that’s the way it is.”

Eichner ended his piece by telling “everyone who isn’t a homophobic weirdo” to go see “Bros.” He wrote that seeing this story on a big screen is “special and powerful in its own way.”

“Bros” is the first gay rom-com from a major studio to be shown in a lot of theatres. It is also the first with an all-out LGBTQ cast.

This weekend, the movie didn’t do well at the box office. It opened in fourth place with only $4.8 million from 3,350 locations. Even though “Bros” only cost $22 million to make, it will probably have a hard time making money after its disappointing debut.

Even so, critics have given “Bros” high marks, and audience polls continue to be strong. Universal will hope that word of mouth will keep people interested in the movie over the next few weeks.

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