Pepsi implemented a clever point system in 1995 that allowed customers to earn rewards simply by drinking their favourite beverage. At the age of 21, however, John Leonard noticed something peculiar: if he collected enough points, he could buy a Harrier fighter jet.
Pepsi: Where’s My Jet? is a four-part documentary series available on Netflix. examines his attempts to make this happen, along with the media attention and legal issues that resulted.
John’s best friend, Todd Hoffman, also thought it was a good idea despite its oddness and agreed to help foot the bill. Here’s what we know, in case you were wondering where the latter could be at the moment.
Who Is Todd Hoffman?
Since he was a young boy, Todd has been an active young man, according to his mother. He developed an early desire to learn about the world and its many wonders, which led him to embark on a journey around the globe.
One of his most significant interests was mountain climbing, and during the early 1990s, he chose to take on Mt. Denali in Alaska.
The recently cured nomad (he’d been diagnosed with a brain tumour in 1992) ran into John, a junior climbing guide, on this very peak. Despite their age difference of twenty years, the pair quickly became close friends, a bond that was strengthened by their shared goal of climbing the highest mountains on each continent.
During that time, Todd was involved in a number of different business ventures, all of which he saw through to fruition. Because of this, John often told him about new business ideas he was working on, and he always gave John honest feedback.
Where Is Todd Hoffman Now?
The judge in the Pepsi case, Kimba Wood, disagreed with Leonard and denied his request for a refund. The two went home empty-handed, despite Hoffman’s $600,000 victory in court.
After the decision, Leonard relocated to Alaska and is now employed as a park ranger there. Even now, he and Hoffman regularly embark on mountain excursions together. Even now, Hoffman is an active businessman with holdings in the auto industry as well as the real estate market.
After removing a brain tumour in 1992, Hoffman was told he had cancer again in 2018. However, despite his doctor’s warnings, he continued to pursue his goal of joining Leonard on an expedition to the summit of Antarctica’s highest mountain, Mount Vinson.
Todd Hoffman Still Alive
To sum up Todd Hoffman in a few words, he is a free spirit and an adventurer. One of his selling points is that he is both an entrepreneur and an investor.
This is heavily depicted in “Pepsi, Where’s My Jet?,” a Netflix original documentary in which he discusses his time assisting his close friend John Leonard in entering sweepstakes for the chance to win a jet.
If you’re interested in learning more about him, including his professional background, salary, and current financial standing, you’ve come to the right place.
He’s an American entrepreneur and financier. He became well-known due to his part in the Netflix series Pepsi, Where’s My Jet? And like the mountain he has spent his life atop, Hoffman is a free spirit with a robust sense of adventure.