Gucci’s New Creative Director Is Sabato De Sarno

Gucci appoints Sabato De Sarno as creative director

Sabato De Sarno, an Italian designer, has been named the new creative director of Gucci. His first collection will be shown at Milan Fashion Week in September 2019, Gucci and its parent company Kering said on Saturday.

De Sarno has worked for Prada, Dolce & Gabbana, and Valentino. His most recent job was as fashion director at Valentino, where he was in charge of both the men’s and women’s collections.

“I am thrilled that Sabato will join Gucci as the new creative director, which is one of the most important roles in the luxury experience,” said Gucci CEO Marco Bizzarri, adding that Sabato has worked with “a number of Italy’s most famous luxury fashion houses.”

In the fashion world, there has been a lot of talk about who will replace Alessandro Michele, who quit unexpectedly last fall after almost eight years of redefining the brand’s codes with gender-fluid, romantic, and eclectic looks.

Like Michele when he was moved up from the in-house team in 2015, De Sarno is not very well known in the fashion world because he has mostly worked behind the scenes.

De Sarno, who was born and raised in Naples, will join Gucci as soon as he finishes his current duties. He will be in charge of all of the brand’s collections, including those for women, men, leather goods, accessories, and lifestyle. In the meantime, the in-house team is making Gucci collections, such as the women’s fall/winter 2023–24 collection that will be shown in Milan next month.

De Sarno said that he was “touched and excited to contribute my creative vision for the brand,” which, he said, “has been able to welcome and cherish the values I believe in.”

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