By Kat Riddler, Managing Editor
Many probably noticed the #GivingTuesday trending on social media on November 28. #GivingTuesday is a global day of giving fueled by the power of social media and collaboration.
It is celebrated on the Tuesday following Thanksgiving in the U.S. #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.
The University of Missouri-St. Louis also had a #GivingTuesday campaign starting with emails sent to alumni at 6 a.m. announcing the effort. Throughout the day, UMSL faculty, staff, students, alumni and community members could see videos on social media and in emails featuring Louie the Triton asking for donations. Throughout the day, UMSL raised $9,832.80 from 60 donors.
A campus-wide email went out on November 29 thanking the donors with #ThankYouWednesday. Louie the Triton videos can be found here.
If you missed making your gift yesterday, it is not too late. Click here to be a donor to the UMSL #GivingTuesday movement.