Katelyn Chostner, Brand Marketer

Eboni Valentine, senior, media studies, is one student the University of Missouri-St. Louis should be proud to have. Valentine drives herself with a passion for advertising and marketing.

Over her time at UMSL, she has taken on a heavy course load. On top of her major in media studies, she has finished an advertising certificate and is working on completing a digital media marketing minor. Valentine also has strong communication skills which she feels will help her in a career with social media.

According to Valentine, “I feel like advertising has helped me be creative in my writing, and that’s really good with social media because you have to create content that’s engaging with your audience.”

Valentine wants to have a career specific to social media marketing and some of the companies she is aiming for include Anheuser-Busch and Slam Agency. These companies are constantly using social media marketing to aim towards their key audiences and are also local to St. Louis. Establishing herself in St. Louis is important to her so she can move on to different cities with experience.

According to Valentine, “I typically want to get established in St. louis, probably for like two or three years. Then maybe branch off to somewhere else to expand my horizons.”

Companies will be lucky to have Valentine because she puts in extra effort, instead of just attending school only to graduate. She has been involved with UMSL’s clubs and organizations since her freshman year. In the summer of 2015 she was an orientation leader for UMSL and helped other incoming students to feel comfortable on campus. Then, in the fall of 2015 she became one of UMSL’s Weeks of Welcome crew leaders and helped students succeed in their first week of class on campus.

According to Valentine, “When I was orientation leader I really liked sharing my experience with first-time students. Just to be able to share my experience, you know I had just finished up my first year, so I was able to relate to them.”

Being a part of the orientation group and Weeks of Welcome helped Valentine be a resource to new and current students as best as she could. She also improved on her public speaking skills during that time. This helped her become president of the Advertising and Public Relations Club. Valentine has been a part of the club since she was a sophomore and became the president last fall during the beginning of her senior year.

Over her presidency, she strived to make the club more established on campus. With the encouragement and help of Dennis Ganahl, associate teaching professor in communications, Parris Smith, senior, media studies, and Marrissa Scully, senior, media studies. She put in the time and effort to make the club more successful. Her actions were rewarded with 20 new members to the club, more events being hosted each semester, and a visit to advertising agencies downtown she organized for members. The agency visit was considered her biggest success with the club with around 10 students in attendance.

According to Valentine, “I think that’s pretty significant since the club hadn’t really been that active on campus. We’ve been doing things and getting recognized and having a good time.”

She has accomplished all of this while helping others along the way. Valentine is preparing herself for life after college by making sure she gets the experience she needs. With the course work and student involvement on her resume, people can assume her future will be bright. Valentine is blazing her own trail to success in the advertising and marketing fields.